Tim Cook took to the stage at the Bill Graham Civic in San Francisco and told us: "We have created the world's most advanced smartphone – the best iPhone we have ever created. This is iPhone 7."
Obviously Apple would say that, but we'll let you make up your own mind as you read through all the new features below - oh and the headphone jack? Yeah, that's gone.
Cut to the chase
- What is it? Apple's new iPhone
- When is it out? Pre-orders Sept 9, shipping Sept 16
- What will it cost? Starts at $649 (£599, AU$1,079)
iPhone 7 release date
Hottest facts:
- Pre-orders: September 9
- Shipping from: September 16
The iPhone 7 release date is set for Friday September 16 in 28 countries including the US and UK, with iPhone 7 pre-orders opening a week earlier on Friday, September 9.
A week after September 16, the iPhone 7 will also be available in a further 30 countries too.
iPhone 7 cost
Hottest facts:
- 32GB - $649 (£599, AU$1,079)
- 128GB - $749 (£699, AU$1,229)
- 256GB - $849 (£799, AU$1,379)
- The iPhone 7 price starts at $649 (£599, AU$1,079) for the 32GB model. If you fancy upping your storage you'll need to shell out $749 (£699, AU$1,229) – which is the same cost as the 64GB iPhone 6S when it launched.Power users will want to check out the $849 (£799, AU$1,379) iPhone 7 with a new 256GB of storage - giving you loads of storage space.It inherits the same pricing structure as the iPhone 6S when it launched back in September 2015 - at least in the US and Australia it does. For those in the UK the aftershocks of Brexit are being felt with a £60 price hike for the iPhone 7.TechRadar's take: We fully expected the iPhone 7 to take the 6S pricing structure, but the price hike for those in the UK is a bit of a kick in the teeth. If you're not fussed about the latest and greatest, the 6S has been given a $100 (£30, AU$150) price cut.
iPhone 7 design
Hottest facts:- Dust and water resistance
- Two new black colors: 'Jet Black' and 'Black'
- Camera bump remains
The iPhone 7 is just as sleek as its predecessors, with the iconic rounded design returning for a third instalment with the same 138.3 x 67.1 x 7.1mm frame as the iPhone 6S. It's lighter though at 138g, down from 143g on the 6S.One of the big new talking points is its water and dust resistance, with IP67 protection bringing the new iPhone into line with the Samsung Galaxy S7 – and giving you peace of mind when you're in the bath or out in the rain.Anyone hoping for a flush rear to the new iPhone will be disappointed though, as the iPhone 7 has a very noticeable camera bump.
That camera bump is a little bit special though. It's molded from the aluminum frame of the phone and houses the antennas – removing the ugly bands of its predecessors on the black versions. On the other colors though, the bands are still noticeable at the top and bottom of the device.
There are two new colors as well, with the glass and aluminum Jet Black joined by the matte-finish Black option – the latter option also features a black Apple logo on its rear. You'll also get the choice of silver, gold and rose gold, but there's bad news for Space Gray fans: that option is dead.
Something else Apple has built into the design of the iPhone 7 is stereo speakers, with one at the top and one at the base of the handset. That gives you louder, clearer audio, which will be great for movies and gaming.
Apple says the iPhone 7 kicks out twice the volume of the 6S, as well as having an increased dynamic range. In short, they should sound good.
TechRadar's take: Apple has refined the popular design of the iPhone 6 and 6S to create a sleeker, more modern iPhone 7 – even if the camera bump is larger.
iPhone 7 headphone jack
Hottest facts:
- No headphone jack
- Lightning EarPods in the box
- Adaptor for standard headphones in the box
- Wireless AirPods available at extra cost
It's gone! It really has gone. Apple has removed the standard headphone jack – but it's not all bad news.
You get a set of Lightning EarPods in the box, meaning you'll be able to plug in right away, while an adaptor is also included, so you can continue to use your current headphones if you wish – although it's certainly not the most elegant implementation.
If you're feeling flush you can splash the cash ($159, £159, AU$229 to be exact) and get yourself a set of AirPods – Apple's first wireless Bluetooth earbuds. They offer five hours of listening on a single charge, dual microphones enabling you to take calls and interact with Siri, and touch response, so you can answer calls and launch Siri.
The AirPods also come with their own case, which houses its own battery providing up to 24 hours of playback, as it will charge the buds when they're sitting in it.
Pairing the AirPods with the iPhone 7 is easy: all you have to do is move the case near the phone and tap the on-screen prompt.
TechRadar's take: It's likely to be the most divisive feature on the new iPhone 7, but the headphone revolution has to start somewhere, and while Motorola may have removed the jack on the Z Play before Apple - it's the Cupertino firm which will be setting the standard going forward.
The lack of a headphone jack will frustrate users to start with, but in a year's time we wouldn't be surprised if all major manufacturers have followed suit.
iPhone 7 camera
Hottest facts:
- A larger, single-lens 12MP rear sensor
- Raw support, 50% more light, 60% faster, 30% more power efficient
- Front camera now at 7MP
Apple has overhauled its camera tech for the iPhone 7, bringing in a brand new 12MP sensor on the rear and upping the front-facing snapper from 5MP to a 7MP Facetime HD offering.
The larger iPhone 7 Plus comes with a dual-camera setup, but this is the iPhone 7 page, so we're focusing on that phone here.
The iPhone 7 has a completely new camera system, and gains OIS (Optical Image Stabilization), something the iPhone 6S missed out on but which the 6S Plus boasted.
The wide-aperture lens on the back lets in 50% more light, and it's 60% faster and 30% more energy efficient.
There's a six-element lens and the two-tone flash now has four LEDs for 50% more light and a 50% further reach. It also features a flicker sensor for artificial light, for better picture results.
Apple has also increased the camera's smarts behind the scenes, with the snapper adapting even better to the environment to automatically adjust settings for the best possible result.
TechRadar's take: Apple's kept the simplicity of its camera application while beefing up the brains behind the scenes, making the iPhone 7 work harder, and smarter every time you hit the shutter button. We're excited to put it through its paces come our full review.
iPhone 7 battery
Hottest facts:
- Longest-lasting iPhone ever
- 2 hours more life than iPhone 6S
Apple says the iPhone 7 and iPhone 7 Plus have the best battery life of any iPhone – and so they should. It reckons those upgrading from the iPhone 6S can expect, on average, an additional two hours from each charge.
Apple also quotes 40 hours of wireless audio playback and 13 hours of wireless audio. Which is nice.
TechRadar's take: we always welcome news of improved battery life, and in the past it's been one of the weaker points of the iPhone range - however we greet any manufacturer's battery claims with a pinch of salt before we've put the handsets through our in-depth review process. We're keeping our fingers crossed the iPhone 7 can deliver.
iPhone 7 display
Hottest facts:
- 4.7-inch, 1334x750 resolution
- Brighter
Apple has stuck with the same screen size and resolution from the 6S for the iPhone 7 - so at first glance there's not much to report.
The 4.7-inch display sports a 1334x750 resolution, which in turns gives you a 326ppi pixel density. That served the 6S well, so you shouldn't worry about it on the iPhone 7. We understand if you're drawn to the pixel packed Galaxy S7 and S7 Edge though.
However, crank up the brightness bar on the new iPhone and you're eyes will be in for a treat. Apple has upped the brightness of the display on the iPhone 7, for an even brighter, bolder visual experience.
TechRadar's take: the biggest takeaway from Apple sticking with the same screen size and resolution is it's not prepared to jump onto to mobile VR bandwagon. To be fair the Retina display is still very good, but if you fancy a full HD resolution take a gander at iPhone 7 Plus.
iPhone 7 OS and power
Hottest facts:
- Four-core, 64-bit A10 Fusion processor
- iOS 10
The iPhone 7 has been groomed to launch alongside iOS 10, and it's a tremendous feature upgrade over iOS 9.3. It introduces a much smarter Siri that can command third-party apps, new Messaging functionality and a convenient Raise to Wake way of lighting up the phone.
It doesn't stop with a software upgrade under the hood. iPhone 7 also gets a performance boost, with the phone packing a four-core, 64-bit Apple A10 Fusion chip.
That's a big leap from just a dual-core processor in the iPhone 6S, with Apple saying the iPhone 7 is 40% faster than its predecessor, and twice as fast as the iPhone 6.
iPhone 7 home button
Hottest facts:
- A pressure-sensitive home button
- Taptic feedback
It may not look like it, but Apple has redesigned its home button, making it more powerful than ever. It features the same pressure sensitive technology as the touchpad on the new MacBooks, as well as delivering taptic feedback.
